It wouldn’t be any more bite-sized than the Twitter feed from @CDC_CERC –Crisis & Emergency Risk Communication (CERC) at the Centers for Disease Control in Atlanta. CERC handles CDC’s communications and media relations in the event of a public health emergency.
Combine that mission with Twitter’s 140-character message format and you end up with concise, high-value advice in chunks most of us can easily digest. If you’ve ever had to deliver unwelcome news, you know just how tricky that can be. These folks are the experts. Some examples:
When people are stressed, images may have more impact than words. Simple messages with impactful, accurate images help reinforce the message.
Uncertainty is harder to manage psychologically than bad news. Uncertainty eats at our very core and we will go to extremes to reduce it.
Crisis Plans: Plan with worst case scenario in mind first. Know what you need for the worst and you will have what you need in any scenario.
Just go down the list and it won’t be long before you’ll read something that will have you nodding in agreement. And like all good training it’s as much about reminding you of valuable experience as it is about providing you with new insights.
Now you and I will probably never have to announce a pandemic with causing a panic, but almost all of us experience moments when we have a message that we absolutely must get across. Here’s help for the next time you’re in that spot.
What advice would you give someone who needs to get their point across?
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